
Sports Illustrated × GMC: Sierra Denali feature for a World Cup spotlight
Published
- Client
- Sports Illustrated × GMC
- Location
- Dallas, TX
- Deliverables
- Driving and interior footage · Vehicle detail footage · Campaign stills
![]()
About the project
Sports Illustrated's World Cup road show came through Dallas with GMC as the sponsor, and we shot the cold open: ten seconds, built vertical-first for social. The host behind the wheel of a Sierra Denali Ultimate, the drive across the bridge into downtown, his "Welcome back!" to camera and the details of the truck, plus stills of the truck and cab. Sports Illustrated cut our footage into the open of their finished piece.
Planning something similar?
This project draws on our product video production and brand film production. For budgets, see how much video production costs in Dallas–Fort Worth, or tell us about your project.
“Susie was an absolute pro from the first second. Great videography, smooth, kind, and her positive personality and smile made the whole GMC / Sports Illustrated commercial shoot a pleasure. Highly recommend!”Production team, Sports Illustrated × GMC
More projects like this
FAQ
How should we prepare for a photo shoot?
We send a shot list before the shoot. Have the space clean and staged, the products or dishes ready in the order on the list, and one person on site who can make decisions. Natural light helps, so we schedule around it when we can.
How long does a photo shoot take?
It depends on the shot list, and we plan the schedule together before the shoot. Team headshots take about 10 minutes per person.
Do you retouch the images?
Yes. Every delivered image is color corrected and retouched. Headshots include three retouched images per person.
When do we get the photos?
Quickly. We set the delivery date together when we book.
Can you shoot video at the same time?
Yes. One crew can capture photo and video together, so your stills and footage share the same look.
Start a video projectLet's make something cool.
Tell us what you are working on. Susie or Robbie will reply personally, and quickly.
Let's talk

