The brief
Schumacher came to us with an idea, and we helped them flesh it out. It was the first video of their product line. They needed a loop that stops people at their booth at AAPEX 2027, and footage the team can use on the website and social long after the show.
Our approach
Robbie built the storyline from scratch, and Susie ran the technical shoot with our lighting and grip team. In one full studio day we filmed the product line close and clean, then cut a booth loop that reads without sound from across the aisle, plus product videos the team can use anywhere.
The result
The loop is built for the booth at AAPEX 2027. Along the way, Schumacher got its first library of product video, ready for the website, social and sales.
Preparing for a shoot FAQ
How should we prepare for a video shoot day?
We send a shot plan and schedule before the shoot. On your side: confirm who is on camera and when, reserve the rooms or areas we will use, and let staff know a crew will be on site. Clear desks and walls in the background, and have someone available who can unlock doors and answer questions.
How long will our people need to be on camera?
On average, no more than 20 to 30 minutes per person, depending on the project. We set up lighting and sound before anyone arrives, so your team only steps in when we are ready to roll.
What should people wear on camera?
Solid colors work best. Avoid small stripes, tight patterns, bright white and logos from other companies. Bring a second option in case something reads poorly on camera, and wear what you would wear to meet an important client. The final look comes down to how the brand needs to be represented, and we will talk it through before the shoot.
Do we need to write a script?
No. For interview-led films we prepare questions with you, and the story comes from your people in their own words. For product or explainer pieces we draft the script and you approve it before the shoot.
