NGC builds gearboxes and drives for wind and solar power, and its buyers judge the plant as hard as the product. But the facility film NGC was showing still featured equipment it had replaced. We gave NGC Americas a new film of its Fort Worth plant as it runs today, planned shot by shot to hold up in front of engineers and trade show crowds alike.
Watch: NGC Transmission Equipment, facility film
The brief
The facility video NGC showed at trade shows was a few years old, and its wash bays and test stands had since been replaced, so every screening came with an asterisk. The new film had to fit alongside footage of NGC's facilities worldwide and hold up to an engineer's eye, and the marketing department had no in-house video crew to make it.
Our approach
We worked as an extension of NGC's marketing team. Together we mapped every shot to the script before a camera came out, so the right equipment and the real process would be on screen and nothing would distract a technical buyer. On shoot day we followed plant safety rules and filmed the machinists, inspectors and test stands up close, then a local Texas voice artist recorded the narration.
We were out there for most of the day, and we got every single thing we were looking to get, and more.
Loren WadzeckMarketing, NGC Americas
The result
NGC finally has a film that shows the Fort Worth plant as it runs today. It rolled out as a company-wide update and plays at trade shows in Houston and beyond, where it turns 'we have a facility in Fort Worth' into something buyers can see for themselves. A marketing department without a production crew got a film that would normally take a full team.
“Fast response, very personable, easy to work with. It's not going to be something I have to follow up on a million times, trying to get an answer.”
Loren Wadzeck, Marketing, NGC Transmission Equipment
We send a shot plan and schedule before the shoot. On your side: confirm who is on camera and when, reserve the rooms or areas we will use, and let staff know a crew will be on site. Clear desks and walls in the background, and have someone available who can unlock doors and answer questions.
How long will our people need to be on camera?
On average, no more than 20 to 30 minutes per person, depending on the project. We set up lighting and sound before anyone arrives, so your team only steps in when we are ready to roll.
What should people wear on camera?
Solid colors work best. Avoid small stripes, tight patterns, bright white and logos from other companies. Bring a second option in case something reads poorly on camera, and wear what you would wear to meet an important client. The final look comes down to how the brand needs to be represented, and we will talk it through before the shoot.
Do we need to write a script?
No. For interview-led films we prepare questions with you, and the story comes from your people in their own words. For product or explainer pieces we draft the script and you approve it before the shoot.
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