What type of video do I need?
Like anything else, a video is a tool, and one of the most powerful.
You might be asking yourself, but what kind of video do I need? There are so many options, informational, testimonials, training, branding, product, and event. The video should be determined by the problem it needs to solve.
Here's a good rule of thumb: Keep it simple. Don’t try and tell people 10 things in one video. Keep it to one or two main points that you want them to remember, and one feeling you want them to walk away with.
Branding Video
What and Why.
A broad overview of who you are as a company. Focusing on the "why", this video breaks down a little of what you do, but really tells your audience the "Why". People buy from people. Take this as an opportunity to share what ignites your fire and gets you excited. It's infectious!
Company Culture
What sets you apart.
This type of video can serve two purposes, accomplishing a lot of what a brand video does while also being specifically tailored to attract talent. if you're welcoming and always eager to meet new talent or looking for partners, this is a great investment to show off exactly what makes your company shine above the rest.
Explainer
Provide clear cut answers.
Your product/service is self-explanatory, right? Mmmm... Not so much. Make sure people know exactly what it is you do and how you make it look so easy. Don't allow someone else to paint the picture, take charge of your messaging and position in the marketplace.
Social Media Content
Stay Relevant and Consistent.
The beauty of taking the time and investing in a great video session is that the footage can be utilized in a variety of ways. Each time we pull out the camera, there's an opportunity to capture who you are and share that with your audience. Get the most out of your investment by adding social media cuts to your video package, you won't regret it.
Product Highlight
Tell the world.
Got a shiny new product you want people to buy? Well, how are they going to know just how shiny it is if they don’t see it? Show it off in a video for maximum shininess (unless you’re selling matte-finish paint).
Short Doc
Share your story.
There are a lot of forms that this can take, but it’s important that this video isn’t actively trying to sell anything. If there’s a cause that your company is passionate about, or something significant that you’ve achieved, turn it into a compelling story that will captivate and entertain your customers.
Case Study
Show off the results.
Frequently utilized by my clients, this service has been essential to success on many occasions. These videos provide a more in-depth look at how your product/service solved a specific problem for your customers, covering more of the details of the process.