Tribe 16: Off-road brand films & photography
Published
- Client
- Tribe 16
- Location
- Moab, UT & Boulder, CO
- Deliverables
- Brand films · Adventure & lifestyle photography · Vehicle photography · Social cutdowns
About the project
Tribe 16 builds rock crawlers, buggies and Jeeps that are made to be driven hard. So we did not shoot them in a studio. We rode along with the crew on two hard trails, Pritchett Canyon in Moab and Boulder, Colorado, filming and photographing the builds doing what they were built for: climbing ledges, dropping into bowls, the drivers on the radio and the fixes on the trail. The result is a set of brand films and adventure photos the shop uses across its website, social and ads.
Planning something similar?
This project draws on our brand film production and commercial photography. For budgets, see how much video production costs in Dallas–Fort Worth, or tell us about your project.
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FAQ
How should we prepare for a video shoot day?
We send a shot plan and schedule before the shoot. On your side: confirm who is on camera and when, reserve the rooms or areas we will use, and let staff know a crew will be on site. Clear desks and walls in the background, and have someone available who can unlock doors and answer questions.
How long will our people need to be on camera?
On average, no more than 20 to 30 minutes per person, depending on the project. We set up lighting and sound before anyone arrives, so your team only steps in when we are ready to roll.
What should people wear on camera?
Solid colors work best. Avoid small stripes, tight patterns, bright white and logos from other companies. Bring a second option in case something reads poorly on camera, and wear what you would wear to meet an important client. The final look comes down to how the brand needs to be represented, and we will talk it through before the shoot.
Do we need to write a script?
No. For interview-led films we prepare questions with you, and the story comes from your people in their own words. For product or explainer pieces we draft the script and you approve it before the shoot.
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