The brief
Postino needed both restaurants photographed before opening day, while the rooms were finished, styled and still empty. The photos had to carry the opening announcements, the website and the local press coverage, and show what makes each location its own: a ceiling of colored glass and patterned walls in Addison, a wall of some 400 vintage clocks and a greenhouse feel in Southlake.
Our approach
We scheduled each shoot right before opening, so every room was dressed and ready. Inside, we balanced the warm interior light against the big garage-door windows so the rooms read true, with straight lines and real color. We shot each space wide to show the layout, then moved in on the details that give each location its personality: the glass installation, the clocks, the velvet sofas, the bar. Outside, we photographed the patios and storefronts in clean daylight.
The result
Both restaurants opened with a full set of images for the website, social and press. PaperCity and the Fort Worth Star-Telegram both ran our photos in their opening coverage.
